After the round I went to the range to work on the game, and I had a lot of people come out to me to ask me about the bag. I overheard one of the guys mention to his friends that he would never be caught dead using one of those $1k leather bags.
I went over to him and he already had this defensive look to him like I was about to start something with him. I told him the price of the bag and he then asked me for more information and asked to try it out. This thing just stands out.
So who is this bag for? Is it for the Mackenzie loyalist? Not so much.
It is perfect for me, the guy who has always wanted a no frills bag, but can’t, out of principle, commit to spending nearly $1k for a every once-in-a-while bag.
We are big fans of people like Mike in the golf industry. In the world where products are over-engineered and subsequently overpriced, Mike and his team have presented a really competitive product that will likely appeal to many.
We look forward to seeing how the brand evolves over time.